What if you built a store and lots of people came to visit but no one bought? If the folks on your list just want to visit but don't want to buy then what good is your list?
You need to be able to build not just any old list, but a buyers list.
You see, some people just want freebies, some people just want to "kick the tires", some people can't make a decision whether to buy, and some don't have any money to buy. Unfortunately, it won't do us any good to have these folks on our list.
We need people who are ready, willing and able to buy. We need a list of buyers.
So how do we go about determining who the buyers are and how to get them to opt in to our list?
One way is to develop a quick and easy free product that is complementary (i.e. does not directly compete with the niche you want to go after. Then offer it as a sweetener to other list owners in your niche. Preferably it would be an unadvertised bonus on the thank you page after someone has purchased. That way, they get added to your list as well.
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