Always Keep Your Money Working

Your money has a job--and that is to make more of itself. One way to do this is through making private loans. You have to be careful and make sure all the legal stuff is properly taken care of. At the low end of this scale of course you have things like:

depositing money in your savings account
using a money market fund
buying bonds
making small direct loans
etc.

You could also look into services such as Prosper which essentially connects private lenders with borrowers. Now to be clear I am not endorsing them as I have not used their service (I put my money to other uses), but you may want to at least have a look.

Here is a link to one of their ads. Click it to go to their site.



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Build A Buyers List

What if you built a store and lots of people came to visit but no one bought? If the folks on your list just want to visit but don't want to buy then what good is your list?

You need to be able to build not just any old list, but a buyers list.

You see, some people just want freebies, some people just want to "kick the tires", some people can't make a decision whether to buy, and some don't have any money to buy. Unfortunately, it won't do us any good to have these folks on our list.

We need people who are ready, willing and able to buy. We need a list of buyers.

So how do we go about determining who the buyers are and how to get them to opt in to our list?

One way is to develop a quick and easy free product that is complementary (i.e. does not directly compete with the niche you want to go after. Then offer it as a sweetener to other list owners in your niche. Preferably it would be an unadvertised bonus on the thank you page after someone has purchased. That way, they get added to your list as well.

Make Leverage Part Of Your Gameplan

No matter what our situation we are surrounded by opportunities to employ leverage. I am convinced of this. The trick is in learning to recognize and make use of it  it whenever possible.

What does leverage look like?

Well, here are a few examples to get you started thinking.

Leverage could take the form of:

Other People's Money
Other People's Assets
Other People's Time
Other People's Expertise
Other People's Connections


It's embarrassing but years ago I missed an opportunity to employ leverage. I was convinced I needed to build and host my own websites for my business. So I proceeded to spend thousands of dollars hiring consultants, buying hardware, and installing special high speed Internet connections and firewalls.

I would have been much better off using a company like Bluehost for example to host my sites for me. I did not realize at the time that for less than $7 a month, I could leverage their specialized knowledge, assets and experience as a top-notch hosting provider. I was too focussed on the idea that I had to do it all in-house.

It all seems kind of silly now, but the bottom line was I was unwilling to spend a few dollars a month and instead spent thousands on consultants, hardware, and books. I had failed to employ leverage.

Look around you. If others have figured out a solution to your problem use your dollars to leverage their expertise.