Make Leverage Part Of Your Gameplan

No matter what our situation we are surrounded by opportunities to employ leverage. I am convinced of this. The trick is in learning to recognize and make use of it  it whenever possible.

What does leverage look like?

Well, here are a few examples to get you started thinking.

Leverage could take the form of:

Other People's Money
Other People's Assets
Other People's Time
Other People's Expertise
Other People's Connections


It's embarrassing but years ago I missed an opportunity to employ leverage. I was convinced I needed to build and host my own websites for my business. So I proceeded to spend thousands of dollars hiring consultants, buying hardware, and installing special high speed Internet connections and firewalls.

I would have been much better off using a company like Bluehost for example to host my sites for me. I did not realize at the time that for less than $7 a month, I could leverage their specialized knowledge, assets and experience as a top-notch hosting provider. I was too focussed on the idea that I had to do it all in-house.

It all seems kind of silly now, but the bottom line was I was unwilling to spend a few dollars a month and instead spent thousands on consultants, hardware, and books. I had failed to employ leverage.

Look around you. If others have figured out a solution to your problem use your dollars to leverage their expertise.

Idle Money Evaporates Without A Trace

Did you know idle money evaporates? Even if you don't spend it. Even if you keep it locked away. Year after year, even though your money might look the same, its ability to purchase becomes less and less. This is no accident. This is an invisible tax engineered by central banks in cahoots with governments to pick your pocket.

Learn to put extra money to work right away. Keep your money employed! Either use it to build and acquire new assets, or to acquire the tools and education to do so.

Preferably you should do both--set some money aside for tools and education, while putting the rest to work building new assets to generate more money.

Bust The Myth That It Takes Money To Make Money

Let me tell you a secret:

We surround ourselves with stories about who we are and how the world works.

We all do it. I do it too.

Now here's the secret you've been keeping from yourself: You're making it all up. It's true!

When you make up rules about how the world works, you create your own quagmire. At best it slows your progress--at worst it keeps you rooted in the same place. Like cement.

Want proof?

OK. Here's a short clip about someone that became a millionaire within months--and it didn't cost her a dime.

Realizing you're making it all up is your key to freedom! Be willing to ask yourself "is that so?" and if it isn't (hint: it never is) then be willing to try something new. You may be surprised by what you can accomplish when you let go of your preconceptions.

Get Paid Simply For Offering Coupons

People love to shop with coupons. After all who doesn't love to save money? There are plenty of sites like this one that pay simply to get your email address and send you coupons you can use each and every day.

Surveys Can Create Both Active and Passive Income

Companies depend on feedback about their products and services. They are willing to pay people to give their honest opinions because the information they collect can add significantly to their bottom line.

You can earn money by filling out a quick survey in your spare time (active) or you can refer others that are willing to take surveys and get paid for the referral (passive).

Here's a good place to start:

Facebook Marketing

Facebook is such a huge marketplace it actually boggles the mind. It's incredibly easy to segment your market and find the buyers who are most interested in what you have to offer.

Here are some tools that I have found to be quite helpful with my Facebook marketing efforts. I hope that you find them useful and an incredible value as well. Cheers!

FB Ad Blitz is all about how to run the most effective Facebook Ad campaign. This report was written by a former CPA Manager who had the inside track on what works and what doesn't.

Here's a great report on how to create Rabid Fan Pages. There's no fluff, just a great step by step guide.

Step Outside Your Box

We all get comfortable in our life and our ways of doing things. I know I do. However, to experience growth, sometimes we've got to mix it up a little.

Try something new.

Maybe radically new (for you).

Be willing to fail.

It's ok to fail--there's very little learning without failure.

All of the big breakthroughs come from failures of some sort.

Step outside of your box. And experience a much bigger world.

I'll be rootin' for ya! :)