No matter what our situation we are surrounded by opportunities to employ leverage. I am convinced of this. The trick is in learning to recognize and make use of it it whenever possible.
What does leverage look like?
Well, here are a few examples to get you started thinking.
Leverage could take the form of:
Other People's Money
Other People's Assets
Other People's Time
Other People's Expertise
Other People's Connections
It's embarrassing but years ago I missed an opportunity to employ leverage. I was convinced I needed to build and host my own websites for my business. So I proceeded to spend thousands of dollars hiring consultants, buying hardware, and installing special high speed Internet connections and firewalls.
I would have been much better off using a company like Bluehost for example to host my sites for me. I did not realize at the time that for less than $7 a month, I could leverage their specialized knowledge, assets and experience as a top-notch hosting provider. I was too focussed on the idea that I had to do it all in-house.
It all seems kind of silly now, but the bottom line was I was unwilling to spend a few dollars a month and instead spent thousands on consultants, hardware, and books. I had failed to employ leverage.
Look around you. If others have figured out a solution to your problem use your dollars to leverage their expertise.
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